Urban Green: Speak Green
Spread the Word. You're passionate about green building. You want New York to be the most sustainable city in the nation, if not the world. There’s no doubt in your mind that building differently is essential to the health of our 
planet.
Yet the life of an early adopter can be a lonely one.
How do we bring more people into the fold? Find out at Speak Green, a unique one-day conference presented by Urban Green Council on June 8, 2011 in New York City.
Speak Green will leverage the know-how of New York City’s world-class advertising and media professionals and other change management leaders to explore how the green building community can win the hearts, minds and pocketbooks of employees, clients, and the general public through successful messaging around sustainable development.
Speak Green sessions will discuss:
* The most effective green building solutions and how to communicate their value
* Adeptly navigating the greenwashing minefield
* How to best communicate your organization’s green initiatives and environmental goals—internally and externally
* Successfully packaging green building products and services to skeptical clients
* The types of narratives and stories that will help sell green building to a wider audience.
We will wrap up the day with a closing keynote and early evening cocktail party to see friends and continue the conversation.
